Daniel Jakobi
Head of Strategy
Bio:
As Head of Strategy at QUO, Daniel leads brand strategy projects in hospitality, real estate, wellness and destination sectors, in Asia and internationally. He works with global brands, groups and developers to define distinctive brand identities and positioning, shape long-term strategies, and translate business ambitions into successful brands that perform well across markets, properties, and guest experiences.
With a career spanning brand strategy and consulting in international and multicultural environments, Daniel brings a strong cross-cultural perspective to his work. He has led major strategic projects and advised senior stakeholders at a variety of global and regional organisations. He excels at identifying the core of a challenge and transforming complexity into clear strategic direction.