IHIF Asia’s dedicated branded residential programme

BxR Asia is a full-day programme at IHIF Asia focused on branded residences as a standalone investment and development asset class. Following the launch of the Brand x Residential (BxR) event in New York last year, it now comes to Asia-Pacific as a dedicated track within IHIF Asia, reflecting the rapid growth of the sector across the region.

The programme looks at how branded residences work in practice, from deal structures and financing to brand selection, sales and long-term operation. As pipelines expand and investor scrutiny increases, BxR Asia brings together the people shaping the next phase of the market to share real insight and move from concept to execution.

Formats at BxR Asia

Presentations
Fireside chats
Panel discussions
Case studies
Networking

What you will gain

Clarity on how value is created
Clarity on how value is created
Understand where branded residences deliver value, from pricing premiums and brand alignment to operating models and performance. This helps you assess opportunities and focus capital/strategy more effectively.
Access to the right people
Access to the right people
Meet investors, developers, brands and advisors active in branded residential. Being in the room with decision-makers helps you test ideas, build relationships and move conversations forward.
Insight into how deals actually work
Insight into how deals actually work
See how deals are structured and negotiated using real examples. This allows you to anticipate challenges, navigate agreements with confidence and make stronger decisions.
A sharper view of market demand
A sharper view of market demand
Learn what drives buyer demand, how projects are positioned and sold, and why some outperform others. This allows you to align product and go-to-market strategy with real demand.
Practical perspectives from those delivering projects
Practical perspectives from those delivering projects
Hear directly from leaders delivering projects today. Gain practical insight you can apply when planning schemes, entering markets or refining strategy.
Context on where the market is heading
Context on where the market is heading
Understand how branded residences are evolving across Asia and beyond, from new models to shifting investor expectations. You'll be able to prepare for the next phase of growth.

Who will benefit most?

Developers

Developers

Gain clarity on how to plan, deliver and scale branded residences and mixed-use schemes, from brand selection and deal structures to sales strategy and execution.

Investors & Owners

Investors & Owners

Assess branded residences as an investment opportunity by comparing risk, returns and structures, and identifying credible projects and partnerships.

Brands

Brands

Explore routes into the market evaluate standalone versus mixed-use models, and connect with developers, investors and operators aligned with your growth strategy.

Brokers, advisors, lenders

Brokers, advisors, lenders

Deepen your understanding of how the branded residential market is evolving, while supporting transactions, financing, valuation and go-to-market execution.

Sponsorship opportunities

BxR Asia sponsorship positions your brand in front of the people shaping branded residential globally. Partners benefit from strong brand visibility, a speaking role within the programme, and the ability to invite new investors and developers to IHIF Asia. Download the brochure to see how sponsorship can support awareness, influence and meaningful commercial connections.

Download brochure