Oliver Corrin

Oliver Corrin is a hospitality brand creator and founder of How to Brand It, a consultancy creating distinctive hotel, restaurant and hospitality brands from the first big idea through to the experiences guests ultimately remember. 

With more than 15 years’ experience across Asia, the Middle East and Europe, Oliver has worked with leading hospitality names including The Peninsula, Oberoi and Marriott. His work spans brand creation and strategy, concept development, F&B, storytelling and guest experience. 

At the heart of his approach is a belief that great hospitality brands are not simply identities or marketing exercises; they are experienced. His work increasingly explores Memory Architecture — how brands can intentionally design the moments, rituals and human interactions that guests remember long after they leave. 

Through How to Brand It, Oliver works with owners, operators and hospitality groups to turn ideas into distinctive, culturally relevant and commercially compelling hospitality brands.