Philip Schaetz

Philip Schaetz is the Founder and Managing Director of CUBE Thinking, an independent hospitality advisory firm helping hotel owners and operators - from independent luxury hotels to global brands - strengthen commercial performance, elevate the guest journey and maximise long-term asset value. 

With more than 25 years of international hospitality experience, including senior commercial leadership roles with major global and regional hotel companies, Philip combines strategic thinking with practical execution across commercial strategy, revenue optimisation, distribution, CRM, AI and digital transformation. 

A recognised industry speaker, moderator and thought leader, Philip is known for his independent, guest-centric perspective and his ability to translate emerging trends into practical strategies that deliver measurable business results.