Branded living at an inflection point: New markets, more brands, buyers and products

Session details:

Branded residences are entering a defining phase of growth, with 2026 marking a clear inflection point for the sector. Drawing on global data and real-world insights, this session goes beyond the numbers to explore how innovation, demand and evolving market needs are reshaping the category. By understanding emerging trends and opportunities, find out how developers and brands are unlocking new sources of value across markets.