The rise of new hospitality asset classes: Serviced apartments, wellness resorts & integrated lifestyle concepts

Session details:

Alternative hospitality assets are gaining momentum across Japan, as investors pivot toward serviced apartments, wellness-led resorts, and integrated lifestyle concepts to capture longer-stay demand and diversified revenue streams. These emerging formats are redefining development priorities, enhancing asset value, and aligning more closely with evolving consumer behavior. Powerful discussion on where capital is flowing, how alternative assets are being underwritten, and which formats are best positioned to deliver sustainable returns.