The wellness real estate premium: What separate assets that perform from those that simply claim wellness

Session details:

As investors increasingly seek exposure to experience-led and lifestyle-oriented asset classes, wellness real estate has emerged as one of the fastest-growing - and most misunderstood - segments at the intersection of hospitality, healthcare, and real estate. This discussion explores the unique investment and operational dynamics of wellness real estate, highlighting how wellness-led developments differ from traditional hospitality assets, the role of proprietary wellness brands in driving long-term value, and why specialized operators are emerging as key partners in this rapidly growing sector.